Consumer Activation Part I
In order to increase consumer demand for safe water, Safe Water Network developed a consumer activation campaign.
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In order to increase consumer demand for safe water, Safe Water Network developed a consumer activation campaign.
As a result of Safe Water Network’s consumer research in the state of Andhra Pradesh, we have begun a campaign that leverages a Safe Water Station’s touchpoints with the community.
Cost-effective delivery systems are key to ensuring the financial viability of safe water stations. Our Safe Water Stations operate at low margins in order to maintain affordable prices for consumers.
This study focused on how market-based approaches (both commercial and hybrid solutions) can provide the rural and small-town poor in Ghana with safe drinking water.
Safe Water Network hosted its fourth Beyond the Pipe Forum in Ghana, bringing together leaders from the public and private sector to discuss ways to address Ghana’s safe water challenges.
Developed by Safe Water Network with support from the PepsiCo Foundation, this tool kit is designed to establish safe water systems, consisting not only of the physical infrastructure, but also of the human relationships, capacities, knowledge, and processes necessary to keep such systems operating successfully over the long term.
Safe Water Network’s goal was to determine how effective locally-owned, decentralized safe water systems could provide communities in Ghana with safe drinking water on a sustainable and economically self-sufficient basis.
