Price Change and Station Performance in Ghana

Contributors: Charles Yeboah | Muneeza Iqbal | Gloria Dzifa Aguze | Amanda Gimble
Knowledge Partner, Consumer Research: Dipankar Sen | Strategy Consulting

In 2016, high inflation and increasing variable costs forced Safe Water Network to increase prices at most of its H2OME! Water Stations in Ghana, which consequently reduced consumer purchases, particularly among low-income households, which experienced a 26% decrease in consumption. However, after 15 months, station volumes began to recover, as HHCs improved consumer resiliency and socio-economic status.

Convenience of Household Connections Attributed to Resiliency of Consumers

According to the report, household connection volumes increased as onsite purchases decreased, pointing to a clear connection between convenience and resiliency. 

Supporting documentation

• The World Bank. “Water, Electricity, and the Poor: Who Benefits from Utility Subsidies?” 2005.
• The World Bank. “FAQs: Global Poverty Line Update.” 30 Sept. 2015.
• Energy Commission of Ghana. “National Energy Statistics 2005 – 2014.”
• The World Bank. “DataBank.” 2017.